Guerrilla Marketing for Nonprofits.pdf

Guerrilla Marketing for Nonprofits false
By:Jay Levinson,Chris Forbes,Frank Adkins
Published on 2010-07-01 by Entrepreneur Press


The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables

This Book was ranked at 32 by Google Books for keyword Volunteer Work.

Book ID of Guerrilla Marketing for Nonprofits's Books is hGF8_n4W7foC, Book which was written byJay Levinson,Chris Forbes,Frank Adkinshave ETAG "dGcmdE7qmLk"

Book which was published by Entrepreneur Press since 2010-07-01 have ISBNs, ISBN 13 Code is 9781613080078 and ISBN 10 Code is 1613080077

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